OUR BLOG

10 tips to hold yourself accountable.

Discover the key to achieving vibrant health and wellness! Learn how accountability can transform your fitness journey and help you stay on track with your goals. Plus, get 10 practical tips for holding yourself accountable and making progress every day

Meditation: Don't Overthink it

Uncover the Simplicity of Meditation: A Journey to Clearer Thinking

Why we make bad decisions and how to fix it

Discover why we make bad decisions and how to improve your choices.

How to be No. 1

Overwhelmed with life's demands? Find out how prioritizing self-care can make all the difference.

Overcoming Setbacks - The real path to success

Ever feel like your fitness journey is a never-ending cycle of progress and setbacks? You’re not alone. Many people experience the frustration of making gains, only to backtrack shortly after. The good news? Each time you loop back, it gets a little easier and the setbacks become smaller.

What are you willing to accept?

Ever wondered who's really responsible for your health? It's time to take control and stop passing the buck. Discover how accepting full responsibility can transform your well-being—click to read more!

How to be Happy :)

Are you chasing happiness, thinking it will come with success? We often believe achieving goals will make us happy, but real happiness is a choice and a mindset. Discover how to "fail up" and find contentment regardless of life's ups and downs.

10 Healthy Snacks Thrive Recommends for Athletes: Fuel Your Fitness Right

Looking for nutritious snacks to fuel your fitness journey? At Thrive, we recommend 10 healthy options that provide essential nutrients without the added sugars and artificial ingredients found in many protein bars. From Greek yogurt with berries to chia pudding, these snacks will keep you energized and aid in recovery. Discover Thrive’s top snack recommendations to help you achieve your athletic goals!

Why You Should Ignore Naysayers and Live on Your Terms

We all share one inevitable truth—we're going to die someday. From the moment we're born, our time starts ticking, and we don't know when it'll stop. The sooner you accept this, the better.

Beyond the Gym: How to Build a Resilient Mindset for High Performance

Building muscle is just the beginning—true strength lies in a resilient mindset. Discover how embracing challenges, practicing mindfulness, and setting intentional goals can transform not just your body, but your entire life. Ready to take your performance to the next level? Let’s dive in.

Unlocking Athleticism: Why Mobility and Flexibility are the Missing Links in Your Training.

Think strength is all you need? Think again. In this post, I dive into why mobility and flexibility are the often-overlooked keys to unlocking your true athletic potential. Discover simple drills and strategies that will elevate your performance, prevent injury, and keep you moving strong for life.

About Joe El Khechef

Joe El Khechef is an accomplished executive and professional athlete, with a passion for helping busy corporate executives achieve their health and fitness goals. Drawing on his extensive experience as an accomplished executive with Louis Vuitton Moet Hennessy, Reckitt Benckiser, and Clorox, Joe understands the unique demands and challenges facing high-powered professionals and tailors his programs to their specific needs.

Story and Mission by Joe Khechef

Growing up, I was immersed in a world of athletics and nutrition that instilled in me a lifelong passion for fitness and wellness. Being highly active in sports resulted in very high levels of energy, clarity, and productivity, which helped me climb the corporate ladder rather quickly.In 2019, I made the move to California to take on the role of COO at a large manufacturing facility. However, after three years of working 100-hour weeks and neglecting my physical training and nutrition habits, I found myself struggling with poor mental and physical health.

Unlocking Performance Through Strategic Rest

In the hustle and bustle of our fast-paced lives, the concept of rest often takes a back seat. As executives, moms, high achievers , students and athletes dedicated to transforming our bodies and living healthier lives, we are constantly pushing our limits. But what if I told you that one of the keys to unlocking peak performance lies in strategic rest? Let's dive into the science behind optimizing recovery and how it can revolutionize your fitness journey.