OUR BLOG

The Role of Mobility in Strength Training

Struggling to hit depth in your squats or feeling stiff after workouts? Mobility is the key to unlocking strength, improving performance, and preventing injuries. By incorporating simple drills like the 90/90 hip stretch or foam rolling into your routine, you’ll move better, lift stronger, and train pain-free—because mobility isn’t just an accessory, it’s essential.

Debunking Fitness Myths: Science-Backed Truths for Smarter Training

Think you know the truth about fitness? Let’s set the record straight. In this post, I’m breaking down the most common fitness myths and sharing what science really says about lifting heavy, cardio, spot reduction, and more. Get ready to train smarter, avoid outdated advice, and focus on what truly works for your goals.

The Athlete’s Guide to Sleep: Pro Tips for Better Recovery and Performance

Sleep isn’t just rest—it’s when your body rebuilds, restores, and gets stronger. In this post, I dive into advanced sleep strategies that go beyond the basics, specifically for athletes looking to maximize recovery and performance. From optimizing room temperature to using tart cherry extract, these tips will help you wake up ready to perform.

The Power of Micro Workouts: How Small Efforts Lead to Big Gains

Micro Workouts: Small Efforts, Big Gains Don’t have time for a full workout? No problem. Discover how short, intense micro workouts can keep your strength, conditioning, and progress on track, even on the busiest days. These small efforts add up to big results over time—perfect for athletes looking to maximize efficiency.

How Breathwork Can Transform Your Strength, Focus, and Recovery

Your breath is more powerful than you think. In this post, I break down advanced breathwork techniques that athletes use to lift heavier, stay focused, and recover faster. Ready to take your performance to the next level? Let’s dive in.

Unlocking Athleticism: Why Mobility and Flexibility are the Missing Links in Your Training.

Think strength is all you need? Think again. In this post, I dive into why mobility and flexibility are the often-overlooked keys to unlocking your true athletic potential. Discover simple drills and strategies that will elevate your performance, prevent injury, and keep you moving strong for life.

Beyond the Gym: How to Build a Resilient Mindset for High Performance

Building muscle is just the beginning—true strength lies in a resilient mindset. Discover how embracing challenges, practicing mindfulness, and setting intentional goals can transform not just your body, but your entire life. Ready to take your performance to the next level? Let’s dive in.

Why You Should Ignore Naysayers and Live on Your Terms

We all share one inevitable truth—we're going to die someday. From the moment we're born, our time starts ticking, and we don't know when it'll stop. The sooner you accept this, the better.

10 Healthy Snacks Thrive Recommends for Athletes: Fuel Your Fitness Right

Looking for nutritious snacks to fuel your fitness journey? At Thrive, we recommend 10 healthy options that provide essential nutrients without the added sugars and artificial ingredients found in many protein bars. From Greek yogurt with berries to chia pudding, these snacks will keep you energized and aid in recovery. Discover Thrive’s top snack recommendations to help you achieve your athletic goals!

How to be Happy :)

Are you chasing happiness, thinking it will come with success? We often believe achieving goals will make us happy, but real happiness is a choice and a mindset. Discover how to "fail up" and find contentment regardless of life's ups and downs.

What are you willing to accept?

Ever wondered who's really responsible for your health? It's time to take control and stop passing the buck. Discover how accepting full responsibility can transform your well-being—click to read more!

Overcoming Setbacks - The real path to success

Ever feel like your fitness journey is a never-ending cycle of progress and setbacks? You’re not alone. Many people experience the frustration of making gains, only to backtrack shortly after. The good news? Each time you loop back, it gets a little easier and the setbacks become smaller.

How to be No. 1

Overwhelmed with life's demands? Find out how prioritizing self-care can make all the difference.

Why we make bad decisions and how to fix it

Discover why we make bad decisions and how to improve your choices.

Meditation: Don't Overthink it

Uncover the Simplicity of Meditation: A Journey to Clearer Thinking

10 tips to hold yourself accountable.

Discover the key to achieving vibrant health and wellness! Learn how accountability can transform your fitness journey and help you stay on track with your goals. Plus, get 10 practical tips for holding yourself accountable and making progress every day

Story and Mission by Joe Khechef

Growing up, I was immersed in a world of athletics and nutrition that instilled in me a lifelong passion for fitness and wellness. Being highly active in sports resulted in very high levels of energy, clarity, and productivity, which helped me climb the corporate ladder rather quickly.In 2019, I made the move to California to take on the role of COO at a large manufacturing facility. However, after three years of working 100-hour weeks and neglecting my physical training and nutrition habits, I found myself struggling with poor mental and physical health.

About Joe El Khechef

Joe El Khechef is an accomplished executive and professional athlete, with a passion for helping busy corporate executives achieve their health and fitness goals. Drawing on his extensive experience as an accomplished executive with Louis Vuitton Moet Hennessy, Reckitt Benckiser, and Clorox, Joe understands the unique demands and challenges facing high-powered professionals and tailors his programs to their specific needs.

Unlocking Performance Through Strategic Rest

In the hustle and bustle of our fast-paced lives, the concept of rest often takes a back seat. As executives, moms, high achievers , students and athletes dedicated to transforming our bodies and living healthier lives, we are constantly pushing our limits. But what if I told you that one of the keys to unlocking peak performance lies in strategic rest? Let's dive into the science behind optimizing recovery and how it can revolutionize your fitness journey.